In about 2010 fancy image sliders started appearing on websites. They looked fantastic — I wanted one for www.hobbsparker.co.uk.
So I set to, hacked some code from codecanyon.net (this is a brilliant resource for all things web), fought with something called jQuery for a few hours, and launched a new website with fancy image sliders for each part of our business. I was impressed with myself.
I then went back to the day job.
In late 2012 some detailed analysis of our website data using Google Analytics (free and brilliant too) exposed the shocking reality of the performance of our website.
Monitor your backup software and test that you can restore your data.
Our technology business HP Technology was recently called up to help a London business whose main server wouldn’t start. It soon became clear that a hard drive had failed and worse still there was no backup. Nobody had taken responsibility for this.
We were able to help using some seriously techie stuff to get most of their files back but some of their recent work and emails were lost for ever.
There is strong evidence that a very high proportion of SME businesses go out of business following a significant computer failure where the backups are inadequate.